The Project

Honoring 100 Years of Route 66 in Santa Rosa

Why It Matters

Route 66 is more than a road — it’s a shared legacy. For 100 years, it has connected people, places, and stories across the country. In Santa Rosa, we’re not just part of that history — we’re living proof of it. Our Centennial Project is a community-wide effort to honor the past while creating something meaningful for future generations.

What We’re Celebrating

From restored landmarks and throwback events to modern murals and community festivals, Santa Rosa’s Centennial Project brings together everything that makes our town special — its culture, its pride, and its people. Whether you’re a local, a longtime traveler, or a first-time visitor, you’re invited to be part of the next chapter.

Ways to Get Involved

Whether you’re planning a weekend getaway, a day trip down Route 66, or looking for a reason to revisit a favorite stop — now’s the time. Join us in Santa Rosa for centennial events, small-town charm, and photo- worthy memories. Come for the history, stay for the celebration.

Thank You to Our Partners

Explore the Road Through Time

This custom map offers a bird’s-eye view of how Route 66 evolved through Santa Rosa — from its original 1926 path to later redesigns in 1937 and 1972. It highlights key landmarks like Downtown Santa Rosa, Park Lake, and the iconic Blue Hole. Whether you’re a road tripper retracing the Mother Road or a history buff diving into its layered past, this map gives you a visual guide to the town’s deep ties to Route 66.

The story of Route 66 is far from over — and in Santa Rosa, we’re proud to keep it alive.