Time for Your Next Adventure

on Route 66

Discover the Heart of Route 66 in Santa Rosa, New Mexico

Welcome to Santa Rosa, NM

Celebrating 100 Years of Memories, Community and Adventure Along Route 66

Step into a place where road trip dreams come alive and community spirit runs deep. Santa Rosa has been a beloved stop along Route 66 for generations — a town filled with vibrant celebrations, iconic landmarks, and unforgettable experiences. Whether you’re here to explore historic sites, capture the perfect photo, or join in our centennial festivities, Santa Rosa invites you to be part of the journey.

Be part of the celebration — 100 years of history, heart, and adventure on Route 66. Your next journey starts here.

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Experience Santa Rosa on Route 66

Discover The Story

Discover how Route 66 shaped Santa Rosa’s history — and why it remains a symbol of adventure today.

Capture the Moment

Find the perfect photo spots that capture the spirit, color, and character of Route 66 in Santa Rosa.

Start Exploring

Experience the best of Santa Rosa, from famous landmarks to local favorites waiting to be discovered.

About The Project

See how Santa Rosa is celebrating 100 years of history, community pride, and Route 66 memories.

Capture the Spirit of Route 66

Snap, share, and tag #SantaRosaRt66 at one of Santa Rosa’s iconic photo spots.